I didn’t plan to start an agency. It all began by accident—when I went viral on TikTok.

I was analyzing social media strategies and breaking down why some creators thrive while others struggle. Those videos took off, and suddenly, influencers started reaching out. They weren’t just asking for advice—they were sharing horror stories. Stories of managers who withheld payments, took unfair cuts, or kept them in the dark about deals.

It was clear: the influencer industry needed a reset.

That’s why I built Built By Influence—a talent agency designed for those who want to build something bigger than just a platform. A brand. A show. A book. A legacy.

But what started as a talent agency quickly evolved. Today, Built By Influence is a full-service PR and personal brand agency. We work with founders, creators, and thought leaders to shape their narratives, secure press coverage, and establish their authority in their industries. We help teams build powerful personal brands, guide them in owning their stories, and create strategies that position them as leaders—not just influencers.

We also produce high-impact content, host events, and craft creative brand partnerships that go beyond surface-level collaborations. We pair brands with value-driven creators, ensuring that every partnership is authentic, strategic, and built to last.

Our approach is different. Transparency is non-negotiable. Every deal, every contract, every opportunity is openly shared with our talents. We believe in fair pay, long-term growth, and making sure creators have a seat at the table—including securing sweat equity in the brands they believe in. Because real influence isn’t about quick deals—it’s about building something that lasts.

I personally know how much impact a platform and a strong personal brand can make.

We are here to make the right people famous.